Our top 9 Google My Business Optimisation Tips

Create a Google My Business (GMB) profile

Be sure the address you enter is your postal address.

Allow Google to publicly display your company information

by checking the box that enables algorithms to legally scape and pull your NAP data.

Enter a geographical radius

that your business serves, electronically and physically.

Select primary and secondary business categories

or create custom categories that best identify and encompass what your company does. For instance, Zynke would choose categories like ‘Graphic Design Agency’ or ‘Web Design Agency’.

White a short business description,

including relevant keywords if you can. Keep your copy under 750 characters and use bullet points to concisely summarise what your business does.

Update visual content

like hig-res images, videos and candid employee photography. This allows GMB to serve more than just text in your profile. It also provides a valuable mechanism for making your local listing more eye-catching. Be sure to tag your visual content with geotags and keywords in the alt text and captions.

Verify you’re the GMB account owner

via phone or mail so that others cannot claim your business listing as their own. This could take several days to process, as Google is especially strict with featuring only authentic companies.

Solicit customer reviews and questions

to be featured directly in your GMB profile – and then answer or respond to all of them. Doing so adds social proof and strong behavioural signals for ranking algorithms and other users to vet your business online.

Create content within Google Posts,

which are featured in your knowledge panel. These posts are limited to 1,500 characters and should be short updates about your company like upcoming events, links to longer content, product imagery or change of address.