It’s the medium that speaks to the general public about your business. It’s probably the most important aspect of your business aside from the annual Christmas Party. It needs to be cutting edge, clear in its message and true to your brand.
Does your packaging measure up to your rival’s offerings? Does it look old or does it look iconic. If it’s iconic, don’t change it. Some packages shouldn’t be messed with (look at Pepsi!).
If it’s old, then for a marginal fee, Zynke can work up a series of conceptuals of where your product could go. It’s a relatively inexpensive exercise and gives you an insight into your own product that sometimes you can’t see.
Packaging That’s Attractive and Responsible
The word ‘packaging’ refers to two different realms in marketing. There’s your logo and image. Then, there is also the way your product is packaged for consumer use.
We work with both sides of the coin. We’ll often come up with some novel ideas about logo placement and image changes that could better show off your product and what it represents. We might also offer some suggestions as to how your product could be better designed to suit your customer’s needs.
The word ‘responsible’ also looms large in these days of global warming and concern about the environment. We take the word ‘responsible’ seriously in designing packaging that limits the impact that your product will have on the world’s environment.
A Member of Food South Australia
Zynke is a proud member of Food South Australia, an organisation committed to food industry growth in South Australia. Zynke are passionate about helping South Australian food businesses succeed in all aspects of their business – starting with good design.
Have a chat with our team and please, look at some of the examples in our gallery.